Ängelholm/Munich 25th of April 2022.
German marketing technology company Wagawin partners up with Global Sales House to bring its technology to the Nordic markets. Global Sales House will have exclusive rights to market the technology in Sweden, Finland, Denmark, Norway and Iceland.
With its proprietary technology “LivingAds”, Wagawin is able to gather real user feedback on the open internet by adding interactive elements known from social media to video and display ads on mobile websites and apps worldwide. Through Wagawin’s technology, users can, for example, interact directly with mobile advertising via a chat function, respond to advertising content with emoticons, or rate products and services through a swipe mechanism. Advertisers can thus build up extensive and valuable user data pools that not only give them deeper insights into individual user interests, but also help them improve their targeting capabilities. Wagawin’s technology has proven to outperform most current advertising solutions on the open internet.
The Nordics are known as advanced and highly digital-savvy markets. In addition to that, they are the home of many leading global brands. This combination makes it an interesting target region for Wagawin’s data-driven marketing technology. However, the success of a market entry is highly determined by the quality of the execution. With Global Sales House, a sister company to Protosell, Wagawin has chosen one of the most successful leading sales houses in the Nordics.
Karolina Wallin Brorsson, partner of Global Sales House:
“We are so proud to introduce the world leading adtechnology by Wagawin to the Nordics as advertisers, more than ever, are looking for new ways to better understand their customers in order to improve their targeting. As the ending of 3rd party cookies will take place in just a few months, advertisers will need to close the gap that occurs for data collection”.
Nicolas Leonhardt, CEO of Wagawin:
“With Global Sales House we have found a partner with an outstanding sales track-record. Throughout the last years they have successfully scaled many medium- to large-sized businesses in the Nordics. The combination of years of sales-experience and a deep understanding of the digital ecosystems is exactly what we were seeking for.”
The Global Sales House, a sister company of the Swedish sales powerhouse Protosell, supports fast growing tech companies rolling out their products and solutions in selected countries in the Nordics. Built upon 20+ years of sales excellence within Protosell, the single most important KPIs are the speed and the extent of market penetration for the Global Sales House partners. Country specific strategies, seamless sales execution, strong team of seasoned sales professionals as well as an extensive senior level network among executives of corporates and associations are crucial ingredients for the success.
Wagawin provides brands and media agencies the most compelling mobile ad experience whilst unlocking and owning actionable first-party data. With a global team and offices in Munich, Singapore, and London, Wagawin is transforming mobile ads by providing interactive and engaging ad formats that can be used in existing marketing stacks and are built in just minutes. Wagawin is redefining how brands and users can communicate with one another without restrictions. For more information please visit: www.wagawin.com
Press contact Wagawin
Press contact Global Sales House
Karolina Wallin Brorsson
GLOBAL SALES HOUSE